Top 5 Social Media Platforms For Lead Generation

No matter how huge your company gets, you will always look for more potential customers to increase your sales and customers. That is where modern lead generation comes into play. Lead generation marketing is the growing marketing tactic in the 21st century with a great ROI. Lead generation is how you attract potential customers to your business, and if everything goes well, they become your loyal customers. The most common type of lead generation is business leads. Almost all the businesses on the internet seek great business leads. And if you are one of them, we have assembled a list of the top 5 Social Media Platforms for lead generation.

But before that, we would like to tell you a little about social media lead generation. Social media lead generation is to carefully capture qualifying leads and send them through your business’s sales funnel. In doing so, many of those leads will become your customers, and in near future, with your great service and products, they might be one of your loyal customers too.

Social Media Lead Generation has helped many businesses find out their potential customers and people who are interested in their goods and services. Moreover, you can easily attract these leads with some special offers. The three most common benefits of social media lead generation are – increased brand awareness, reaching out to new people, and increasing your web traffic. All these three benefits play a crucial role in brand development.

Social Media Marketing

As per our research, these are the top 5 Social Media Platforms for lead generation:


Facebook is the most famously utilized social stage for lead generation. There are 60 million dynamic business pages on Facebook. Its most minimal CPC rate is one of the reasons why numerous organizations use it to advance their items. The critical approaches to create leads with Facebook are:

  1. On-page advancement: Businesses can make their FB page. 
  2. Off-page advancement: It demonstrates advancing lead generation content on a Facebook people group, gatherings, and different pages.
  3. Paid advancement: Businesses lean toward paid advancements as it brings moment results. An assortment of social promotions with a particular reason for existing is offered by Facebook.


LinkedIn is probably the best stage with regards to B2B online media promoting lead generation. It has over 575+ million clients, with more than 260 million month-to-month dynamic clients. Of those LinkedIn clients who are drawing in with the stage month to month, 40% access it on a regular schedule. LinkedIn promotions assist organizations with meeting their key targets :

  1. Focuses on a remarkable crowd: More than 675 million dynamic experts are on LinkedIn. You can target them dependent on work title, work, industry, and so forth.
  2. Make successful promotions: LinkedIn advertisements are ideal for getting drives, brand mindfulness, or even occasion enrolments.
  3. Control your expenses: You can handle your expense with adaptable evaluating alternatives. You can likewise begin with and stop your promotions whenever.


Twitter is the most mainstream web-based media promoting channel for businesses. As indicated by CMI research, 95% of UK advertisers pick Twitter as a content-promoting stage for lead generation. Twitter promotions are extraordinary with regards to focusing on and boring down into your ideal portion of clients. When area and language choices have been affirmed, you have a decision to add catchphrases, handles, and interests. Keyways to catch B2B leads on Twitter:

  1. Layout your mission destinations – to build brand mindfulness, draw in new customers, or direct people to your site.
  2. You can pick the crowd you need to reach by utilizing focusing on highlights like geographic regions or the adherents of a striking record.
  3. Select your day-by-day financial plan for your promotions.


Practically 80% of accounts follow a business on Instagram, which is a very decent indication of expectation that advertisers can tap to create leads. If you have drawn in-crowd on Instagram and need to change over your supporters into drives, then, at that point follow the underneath tips:

  1. Utilize Instagram lead promotions – Instagram lead advertisements are intended to gather client data, for example, email addresses, telephone numbers, and so forth These promotions can assist organizations with learning clients, improve direct advertising efforts, and that’s just the beginning.
  2. Add activity catches to your profile – You can add activity catches to your profiles that can incorporate a connection to your email, telephone number, and work locale so individuals can reach out to your organization. Instagram gives better choices to lead age, including Book, Reserve, and Get Tickets activity catches.
  3. Go through the ‘swipe’ highlight of Insta stories – 33% of the most seen Instagram Stories are from organizations. Stories, in general, are more compelling than a bio interface since everything necessary is a swipe to follow up hastily.


In promoting, there’s as yet a colossal confusion about Pinterest. A few advertisers imagine that it’s pointless – simply one more trend network that individuals are getting worked up about. In any case, that is not exactly precise anymore. While Pinterest may not be ideal for each advertiser in each industry, it’s anything but an enormous chance for most. It has more than 70 million clients and a developing worldwide populace. Also, Pinterest clients go through the most cash of clients on mainstream informal organizations. Follow these to get more leads:

  1. Make a board that your Pinterest crowd can, and will need to, discover – Show individuals how they can make something or give them the instruments to do it – regardless of what industry you’re in – and Pinterest clients will adore it.
  2. Make pictures that Pinterest clients normally notice – Now that you have your board thought, you must fill it with pins. Regardless of whether you choose to make a picture yourself or source one from the web, there’s in reality some science to picking pins that individuals notice, and Snap-On.
  3. Utilize your description wisely – Keep the description quick and painless – for the most part somewhere in the range of 100 and 200 characters works best.

All these strategies and platforms are there at your service to use. But you also have to remember that Rome wasn’t built in a day. Giving these platforms all the efforts in one day, and thinking why there is no growth the next day, will not lead you anywhere. Lead Generation is a carefully done job and the Hobo cult specializes in it. If your business needs more leads and wants to increase sales, feel free to contact us any time.

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